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FUBU’s head honcho Daymond John says he’s surprised to see there’s a TV series based on his company that’s in the works — and according to him … it doesn’t have his blessing.
TMZ Hip Hop linked up with Daymond Monday in Bev Hills — this on the heels of the announcement that Radar Pictures and For Us By Us Studios are teaming up to bring FUBU’s origin story to the small screen.
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Thing is … Daymond tells us he was never approached about this — and says it’s actually his story to tell … writing off the announcement as clickbait, and not viewing it as authentic.
There seems to be some internal drama here — ’cause J. Alexander Martin, another co-founder of FUBU, is attached to this scripted series … so he’s in the loop, but Daymond isn’t.
Now, Daymond agrees that FUBU’s rise to power is certainly worth putting on camera — but he’s just not happy about how it’s happening with this show getting the green light.
In fact … DJ has some ideas about how he’d do a TV show about the rise of FUBU — and tells us who he’d cast to play LL Cool J … spoiler alert, there’s only one real choice here.
As far as which studio Daymond would like to team up with to tell the FUBU story — the right way, according to him — he says he’s open to working with whoever … just so long as they have a shared vision on what’ll be portrayed … including avoiding tropes and stereotypes.
Take a listen to his take, because it’s pretty damn fire-y — and Daymond’s strong on this.
In terms of the show that’s currently being developed … DJ makes no bones about it — he views it as totally unauthorized, and he’s bent out of shape over not being involved.