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Kim Kardashian has a new Number One Girl — the SKIMS co-founder just revealed BLACKPINK’s Rosé is the face of her brand’s Valentine’s Day campaign … tapping the singer to rock sexy pajamas for the occasion.
The “APT.” hitmaker posed in front of the camera and showed off a bunch of different holiday-themed ‘fits from the upcoming release … from slip dresses to tanks and camis.
While Skims has partnered with a ton of notable names in the past, linking with Rosé marks a huge crossover into K-Pop for the business mogul … as she’s one of the biggest acts in the genre at the moment.
Not only did she drop her debut album in October, her lead single with Bruno Mars exploded on YouTube … and it currently has 923 MILLION views. In other words, Kim K knows when to strike when the iron’s hot.
Kardashian explained the decision to team up with the 27-year-old … saying the musician embodies the V-Day campaign perfectly with her “elegance and energy.”
As for Rosé, she said it was special to have her number called for the gig … as V-Day is just a few days after her birthday, and the clothes make her feel “confident and beautiful.”
SKIMS
It’s par for the course for the global girl group — all the members have inked massive deals with brands like Louis Vuitton, Chanel, Dior, YSL … and now Skims.
Just like Rosé says in her song, “Sleep tomorrow, but tonight go crazy” … and apparently she’ll catch those Zs in the comfort of her new Skims.