Eminem’s Company Sues Ford Dealer for Using ‘Lose Yourself’ in Commercial

Eminem‘s ride or die for his home state, but not when it comes to a Ford dealership in Michigan using his biggest hit to sell limited edition trucks.

Em fired off the lawsuit Monday against LaFontaine Ford St. Clair — which owns multiple car dealerships — over an online ad it started running last fall to promote a limited edition Detroit Lions Ford F-150 pickup truck.

The ad is not only scored with “Lose Yourself,” but it also features a caption that reads, “You only get one shot to own a Special Edition Detroit Lions F-150.”

Clever, and maybe they thought a huge Lions fan like Eminem would let it slide, but to quote the man himself, “Snap back to reality” … he’s not giving it away.

In the suit, filed in federal court by Em’s company Eight Mile Style, they say the Oscar-winning hit is extremely valuable, which they know because it was previously licensed to Chrysler for a 2011 Super Bowl ad.

Em’s attorneys say legal usage of the song generated millions in sales for Chrysler … so, they’re certainly not giving the Ford dealer a free ride.

They’re asking a judge to award monetary damages, and want the dealership to pull the ad immediately or risk losing itself … in court.